ELLE MAGAZINE
Publication type: Monthly Fashion Magazine
Publication Name: Elle Magazine
Publication Date: July, August and September 2006

Region advertised in: National Distribution
Publication Readership: 100 000 people

Publicity achieved: Classified advert
Aim of publicity: Brand awareness
DIS-CHEM BENEFITS MAGAZINE
Publication type: Quarterly trade magazine
Publication Name: Dis-Chem Benefits Magazine
Publication Date: Autumn edition 2006 (April)

Region advertised in: National Distribution
Publication Readership: 120 000 people

Publicity achieved: Half Page advert
Aim of publicity: Brand awareness, Promote Beauty Fair prizes, Grow Sales
GLAMOUR MAGAZINE
Publication type: Monthly Fashion Magazine
Publication Name: Glamour Magazine
Publication Date: September, October and November 2006

Region advertised in: National Distribution
Publication Readership: 120 000 people

Publicity achieved: Classified advert
Aim of publicity: Brand awareness